Following news that she will be sponsoring FC Barcelona’s jersey for the El Clásico match versus Real Madrid, Colombian singer-songwriter Karol G is making headlines in the world of soccer. The match is scheduled to take place next month. Barcelona has a long-standing tradition of collaborating with music superstars to create one-of-a-kind jerseys for high-profile matches, and this move represents the continuation of that heritage.
He is prepared to join the ranks of previous collaborators such as Drake, Rosalia, and the Rolling Stones. The musician, who is 33 years old and is known for her global influence in reggaetón music, is poised to join ranks. According to MundoDeportivo, the news of Karol G’s sponsorship has been publicized, although the club has not yet formally confirmed the partnership.
Karol G, who was born in Medellin, Colombia, rose to the top of the Billboard 200 chart with a Spanish-language record, making her the first female musician to ever achieve this feat. Her career has been marked by tremendous success. Her collaboration with Shakira on the song “TQG” achieved the seventh spot on the Billboard Hot 100 chart in the United States. She has also been honored with a number of accolades, including five Latin Grammy Awards and one Grammy Award.
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It is possible that some soccer fans are not familiar with Karol G; nevertheless, she is not a stranger to the sport despite the fact that she has publicly backed the Colombian women’s national team while they were competing in the World Cup. Karol G gets the opportunity to interact with a new audience of soccer fans at one of the most watched sporting events in the world since her brand is going to be featured on the front of Barcelona’s jersey for the El Clásico match.
By providing musicians like Karol G with a venue on which to market their brand, the sponsorship contract brings attention to the convergence of the worlds of sports and music. Fans eagerly await the official announcement of Karol G’s association with FC Barcelona as the excitement surrounding the forthcoming El Clásico continues to increase.